About Us

Why choose us?


For 40 wonderful years, we’ve been honored to provide financial security to the families and loved ones of our clients. Our mission is to guide you through every phase of life insurance with care and personalized support. Whether you're just starting out, planning for retirement, or looking to secure permanent life insurance as a senior, we're here to bring you peace of mind.

Let us help you protect what matters most and be part of our family as we continue this journey together.

Our Story

The Brad Kingsberg Agency has been proudly serving individuals and their families’ life insurance needs since 1982. As an independent broker for multiple top rated carriers, we have the expertise and knowledge to help assist our clients in finding peace of mind and financial security for their loved ones.

Our team of insurance professionals has over 100 years of combined experience in providing everything from final expense insurance to the most sophisticated IUL plans that provide immense tax advantages while creating your nest egg and providing financial security against an unexpected loss or sickness.

For over 42 years, our agency has been built on an unsurpassed

commitment to a stellar client experience, based on expert advice from our professional agents combined with access to the most cutting edge innovative life insurance products available in the industry today.

Whether you are a prospective client of our agency, have been a client for only a month or the last 42 years, we look forward to serving all of your life insurance needs.

Meet our team

Brad Kingsberg

Owner / Managing General Agent


Brad began his decorated career in the life insurance industry in 1982, as a sales agent. Just 20 years old, he was the youngest hire in the history of the highly respected AIM Capital sales organization. Under the tutelage of his mentor/father figure, Frank Winger, he became an award winning producer within two years and quickly ascended to sales management after three years.

As a pioneer in the Mortgage/Life market, Brad recruited, trained and developed a sales organization of hundreds of individual producers and several key management personnel, while leading market expansion in seven different states. He has earned top agency status, earning multiple national performance awards as a top sales organization from multiple noted insurance companies, over the last 30 years.

Brad is still very passionate about the business, providing for families and their loved ones and bringing peace of mind to clients “We all love what we do, we love making a difference in the lives of our clients, and we’re committed to delivering a stellar client experience.” “That’s what we all strive for everyday”, said Brad.


Brad in his free time is an avid health and fitness enthusiast, enjoys being involved with his church and loves to travel to new destinations.

Mark Butler

Sr. Life Specialist


Mark Butler began his successful career in the life insurance industry in 1996. Interestingly enough, Mark was a client of the Brad Kingsberg Agency, before he embarked on a most successful career in life insurance.

For the last 28 years, Mark has consistently been an award winning producer while providing expert advice in helping families, individuals and their loved ones with peace of mind and financial security. He is annually recognized as one of the top advisors nationally.

Mark’s knowledge of the industry along with his passion for helping others and his commitment to exceptional service continue to be the corner stone of his success.

Mark is the proud father of three adult children and a grandfather of one. In his free time he enjoys spending time with his family and activities with his church.

Bill Lorenz

Life Specialist


With over two decades of experience in the insurance business, Bill primarily focuses on life insurance for clients of all ages.  Although life insurance is his primary insurance specialty, Bill also assists seniors with Medicare supplements and Advantage plans. 

Off the clock, he enjoys spending time with his wife and two grown kids and is a huge dog lover.

Gary Sanchez

Client Services Manager


Gary Sanchez is a highly experienced Customer Service Manager with over a decade of expertise in delivering unparalleled service. Throughout his career, he has worked with top-tier companies in the insurance, legal, and medical industries, consistently achieving outstanding results.

Known for his exceptional problem-solving skills and unwavering commitment to client satisfaction, Gary has earned numerous accolades and recognition for his innovative approach to customer service. His ability to build strong relationships and provide top-notch support has set him apart in the field.

Passionate about helping others and renowned for going above and beyond, Gary ensures that every client's experience is nothing short of exceptional. His dedication and expertise make him an invaluable asset to the Brad Kingsberg Insurance Agency.

Committed to Helping Our Clients Succeed

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Kim Wexler

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Billy Jackson

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What kind of Life Insurance should I buy?

The choice depends on your needs and financial situation. Typically younger people with a lot of earning years ahead of them will buy TERM insurance because it is less expensive and they can buy a larger amount. 

More mature individuals should buy PERMANENT insurance, because they don’t need to consider their child’s college needs and income replacement is no longer as much of a factor.  A smaller permanent policy that never expires is more appropriate. 

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What are different kinds of life insurance?

Term Life Insurance

Term life insurance provides coverage for a specified term (e.g., 10, 20, or 30 years). If the insured dies during this period, the death benefit is paid to the beneficiaries. It is more affordable and will be a lower premium than permanent life insurance but does not accumulate cash value.          

Term insurance is most often designed to replace the income of a breadwinner, pay off a mortgage and/or provide for a child’s education. The downside of term insurance is that it can get very expensive as you get older and the premiums will continue to increase.

Permanent Life Insurance

Coverage that does not expire, this is the type of policy is appropriate if you want lifelong coverage, an investment component, or to leave a legacy. Permanent coverage will require more funding than term insurance because it is designed to never expire, unlike term insurance.

Final Expense Life Insurance

Final expense life insurance, also known as burial insurance or funeral insurance, is a type of whole life insurance designed to cover expenses related to a person's death, such as funeral costs, burial or cremation expenses, medical bills, and other end-of-life expenses. It is usually issued as a simplified whole life policy and typically does not require an exam. Often purchased in smaller amounts such as $5,000 to $20,000, but can be as high as $40,000 for some companies.

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Do I have to take an exam to qualify for Life Insurance?

This will depend on your age and health.  Typically up to age 60 is available without an exam, but  you must also be healthy enough to qualify for a policy that does not require an exam.

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What are Living Benefits?

Living benefits allow the policyholder to receive a portion of the death benefit early, while still alive, if diagnosed with a terminal illness, a critical illness or a chronic illness. This can help cover medical expenses and other costs during the insured's remaining lifetime.

These extra benefits are typically included at no extra cost in their policy. The benefits are available under certain conditions, as follows.

Terminal Illness Benefit

The Terminal illness living benefit becomes available should the insured be diagnosed by their doctor as terminally ill.  At this point, the insured may take a significant portion of the death benefit early (amount varies by policy and carrier), while still living.  The death benefit is reduced by the amount they take and the remaining death benefit will be paid out to their beneficiary(s) at time of death.

Critical Illness Benefit

The Critical Illness living benefit provides early access to a significant portion of the death benefit (amount varies by policy and carrier) if the policyholder should suffer a major illness, such as heart attack, stroke, cancer, renal failure or major organ transplant. The death benefit is reduced by the amount they take early and the remaining death benefit will be paid out for their beneficiary(s) at time of death.

Chronic Illness Benefit

Through a Chronic illness living benefit provides early access to a significant portion of the death benefit (varies by policy and carrier) if the policyholder is diagnosed with a chronic illness where they are unable to do any two of the six Activities of Daily Living (ADLs).

The ADLs include activities such as bathing, feeding themselves, dressing, toileting/continence, grooming and mobility. It does not have to be from any specific illness, as long as they can no longer do at least any two of the six ADLs.  The death benefit is reduced by the amount they take early and the remaining death benefit will be paid out for their beneficiary(s) at time of death.

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What is a Term Conversion option?

Most term policies have what is called a term conversion option in their life insurance policy. This is a clause in their term policy that allows them to convert either all or a portion of their term policy’s death benefit to a permanent policy (usually Universal Life).  It should be noted here that no additional underwriting is required, so even if their health is considered uninsurable, the option to convert to a permanent policy is available to them, even at the same good health rating as the original term policy.  

This is an important option because people's health changes over time and it is important to know that they have a way to continue coverage, even as their health is in decline.  Most all term policies that we offer include a term conversion option for a specified number of years, to convert a term policy to permanent coverage.

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Is a Life Insurance death benefit taxable?

No. Life insurance proceeds are never taxable and the death benefit also bypasses the probate process.  The money is typically available immediately to the beneficiaries, within 30 days, once a claim has been filed

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Can my minor children be my beneficiaries?

Yes, you can name minor children as beneficiaries. However, life insurance companies typically require that proceeds be managed by a guardian or trustee until the children reach the age of majority. Setting up a trust can help ensure the funds are managed according to your wishes.

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© 2023 Brad Kingsberg Insurance Agency -

All Rights Reserved.

1 (760) 477-4753

3410 W MacArthur Blvd. Suite K,

Santa Ana, California 92704

NIPR # 1323540

CA RESIDENT # 0624462